Selected ventures, advisory work, digital products, and platforms.

This portfolio reflects the range of my work: founder-led businesses, launch collaborations, operational systems, commercial websites, and product experiments.

Each selected project demonstrates a different part of the delivery cycle—from positioning and risk decisions to implementation, measurement, and ongoing operations.

Selected case studies

Context, problem, contribution, and result rather than a screenshot alone.

Security / Privacy / Controls · anonymized

Enterprise Security & Privacy by Design

Context

New tools and applications required security and privacy assessment within a complex enterprise consulting environment.

Problem

Requirements, controls, evidence, findings, ownership, and delivery constraints had to become explicit, proportionate, and traceable.

What I did

Structured secure-by-design and privacy-by-design reviews, clarified control expectations, documented findings, and aligned actions with owners and timelines.

Result

Established decision-ready review records and a clearer remediation path across architecture, security, and delivery stakeholders.

Lead generation / SEO / web systems

FiraWeb Brand Consolidation

Context

Several redirected Fira domains and a broad service mix needed one credible public destination.

Problem

Fragmented naming and overlapping offers made positioning, discovery, and the customer path harder to understand.

What I did

Consolidated the domains under FiraWeb and organized web development, SEO, automation, and lead-generation services into one focused structure.

Result

Established one canonical brand and a clearer path from service discovery to a qualified project conversation.

Local business / content / conversion

BaffiCafe Customer Journey

Context

A local restaurant needed a practical website for customers planning a visit or order.

Problem

Menus, daily offers, events, reservations, takeaway, and trust signals had to work as one concise customer flow.

What I did

Structured the website around the information and actions local customers need most, with mobile use and local discovery in mind.

Result

Created one coherent public destination for menu discovery, reservations, takeaway information, events, and customer reviews.

Founder-led businesses

Businesses I founded and operate, with direct accountability for positioning, systems, delivery, and commercial execution.

Launch collaborations

Strategic-partner ventures where I contributed to launch and digital delivery without claiming ownership.

Products and platforms

Digital products and platform concepts designed around education, privacy, risk, and practical user workflows.

TemeJoc preview

TemeJoc

www.temejoc.ro

Educational platform for children, parents, and teachers, focused on homework, routines, schedules, typing, technology basics, and child-friendly learning games.

  • Education
  • Children
  • Parents
  • Learning Games
Visit TemeJoc
MarcLab preview

MarcLab

marclab.netlify.app/

Local-first educational playground for children, with modular games, progress, XP, streaks, coins, and parent-protected export.

  • Local-first
  • Education
  • Progress Systems
  • Games
Visit MarcLab

Commercial websites

Commercial websites and conversion journeys built around discoverability, qualified demand, and operational needs.

GoodPC preview

GoodPC

www.goodpc.ro

IT service website for computer repair, laptop repair, maintenance, and B2B IT support in Bucharest.

  • Netlify
  • Bootstrap
  • Analytics
  • Lead Generation
Visit GoodPC

Product R&D

Focused R&D experiments used to test interaction models, personalization, and local-first product ideas.